03 / Analytics & business intelligence

Data that shows what drives your revenue

We connect advertising activity with leads and sales results so you know where to invest, what to improve and which opportunities are generating business.

Sales visibilityData-driven decisionsOptimised investment
03

From scattered metrics to clear decisions

You don't need more reports: you need to know which channels generate quality leads, what happens next and how to improve your return on investment.

03.1

Digital analytics

  • Google Analytics 4 setup.
  • Google Tag Manager implementation.
  • Event and conversion tracking.
  • Lead source identification.
  • Advertising performance measurement.
03.2

Mediatrika Leads

  • Private dashboard for each company.
  • Recording and notifications for submitted forms.
  • Details and source of each lead.
  • Sales statuses, notes and follow-up.
  • Contact export.
03.3

Performance reporting

  • Ad spend, leads and conversions generated.
  • Cost per lead and qualified contact.
  • Tracking of opportunities and recorded sales.
  • Results analysis by channel.
03.4

Data-driven optimisation

  • Lead quality analysis.
  • Identification of top-performing campaigns.
  • Budget allocation recommendations.
  • Continuous improvement of advertising strategy.

Mediatrika Leads

From form submission to sales opportunity

New lead→Qualification→Opportunity→Sale→Optimisation

Each company has a private space to review its leads, record follow-up activity and see which advertising actions attract the best opportunities.

Take control of your growth

Stop measuring clicks
Start understanding results

Connect campaigns, leads and sales in one useful commercial view to make better decisions.

Request a proposal →