Growth case studies

From advertising spend to understanding what drives business

We connect strategy, campaigns, conversions and data to reduce acquisition costs, improve returns and make growth measurable.

The following cases are strategic simulations created to illustrate our methodology. Real brands appear for illustrative purposes only: their presence does not imply that they are Mediatrika clients or that the figures and results shown relate to them.

Athlete training at an indoor track
Sports · Ecommerce

Paid Media + CRO

From fragmented campaigns to profitable, scalable ROAS

We reorganised acquisition around product margins, connected the catalogue to dynamic campaigns and simplified the mobile shopping journey.

ROAS
2.1 → 5.4
Revenue
+148%
CPA
−37%
Installation of solar panels and wind turbines
Energy savings · Lead generation

Google Ads + Lead quality

More qualified enquiries with less wasted spend

We segmented campaigns by installation type, filtered out low-value searches and added forms with sales qualification criteria.

Qualified leads
+214%
CPL
−42%
Opportunity rate
31%
Modern, bright dental clinic
Healthcare · Local business

Local lead generation + Landing page

A fuller appointment book without competing on price alone

We created campaigns by treatment and location, dedicated landing pages and call and first-appointment request tracking.

New appointments
+96%
Cost per appointment
−34%
Conversion
8.7%
Fashion brand team working on their ecommerce store
Fashion · Ecommerce

Social Ads + Ecommerce analytics

Creative and data that turn collections into sales

We structured campaigns by intent, tested creative formats and connected actual sales data to optimisation to prioritise profitable products.

Overall ROAS
4.8
Revenue
+132%
Mobile conversion
+61%

Industry references

We study the standards set by leading brands to raise the bar for every strategy

These real brands are shown solely as sector and visual references; they are not presented as Mediatrika clients.

Nike Zara Iberdrola FEMSA

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